BLOODLINE™ / PARTNER COUNSEL
Strategic partnership proposal
A partnership model for independent advisory firms

Estate planning.
Embedded in wealth management.

Offer your clients a more complete wealth management experience, while cultivating relationships across the household and supporting long-term AUM continuity.

Without hiring attorneys or building an estate planning department.

Access Advisor Dashboard Existing partners: open your dashboard. New here? Register to get access.

See the client experience ↓

01The opportunity

Your financial plan is only part of their family's plan.

Your advisory firm helps clients build and manage wealth. But legal ownership, beneficiary designations, incapacity planning, and inheritance determine what happens to that wealth next.

When estate planning is only an outside referral, completion and coordination can be hard to track. Relationships with spouses and heirs may not develop until after a major life event.

Embed the service. Coordinate the plan. Stay closer to the entire family.

02The embedded solution

Your firm remains the trusted advisor.
Bloodline™ powers the capability.

Your firm

Own the relationship

Identify opportunities, introduce clients, and coordinate financial advice.

Bloodline™ + legal fulfillment

Power the service

Guided intake, document workflows, attorney review, and delivery coordination.

One coordinated client experienceTechnology-enabled. Attorney-supported. Advisor-connected.

03Why it matters

Better client service.
A stronger business relationship.

01 / RETAIN

Protect continuity

Engage spouses, beneficiaries, and future decision-makers before wealth transfers.

02 / DEEPEN

Serve the household

Coordinate the investments, ownership, beneficiaries, and family's intentions.

03 / DISCOVER

Surface new needs

Identify follow-up discussions involving insurance, retirement, liquidity, or succession.

Illustrative client scenario, not a claim of measured AUM retention or investment results.

04How it works

Three steps. One connected workflow.

Your team initiates the engagement. Bloodline™ coordinates the workflow. The engaged legal provider completes the legal work.

01 / YOUR FIRM

Introduce

Invite the client and view their progress from the partner dashboard.

New client · Pipeline · Status
02 / BLOODLINE™

Coordinate

Guide client intake, track milestones, and prepare the plan for legal review.

Guided questionnaire · Workflow
03 / LEGAL FULFILLMENT

Deliver

Attorney-led review and document completion, with authorized insights for the advisor.

Attorney review · Documents · Insights

Watch the platform in action

Platform demonstration 01Open on YouTube ↗
Platform demonstration 02Open on YouTube ↗
Platform demonstration 03Open on YouTube ↗

05The complete partnership

More than software.
Everything needed to activate the offer.

CORE / TECHNOLOGY

Embedded infrastructure

Partner portal, onboarding, intake, plan workflow, authorized advisor insights, and reporting.

CORE / FULFILLMENT

Legal delivery

Estate plan preparation, appropriate trust documents, attorney review, and delivery coordination.

GROWTH SUPPORT / BY AGREEMENT

Tailored marketing assets

Client communications, landing-page assets, educational slide decks, and campaign materials, with deliverables agreed before launch.

Illustrative bundled-service economics

Our recommended value-added service model.

Offer estate planning alongside your financial planning as one paid, comprehensive service. Your firm sets the client price.

Your bundled offering
$2,500
Bloodline™ flat fee per plan
−$500
Remaining before your costs
$2,000

Illustrative pricing only. Your firm sets its own fee. The remaining amount excludes your financial-planning, servicing, marketing, and other costs.

Bundled pricing and billing arrangements are subject to applicable attorney fee-sharing rules and advisor compliance review.

Compare annual and pay-as-you-go licensing in the dashboard. Sign in or register to access.

Ways we could launch together.

  • Co-host a client webinar. Jointly promote an educational session, with your team covering financial planning and the legal provider covering estate planning.
  • Create a co-branded offer. Agree on a clear client offering and supporting materials that connect your financial planning with estate planning services.

Optional collaborations, not included commitments. Scope, responsibilities, promotion and compliance review are agreed before launch. A broader family-office-style offering is a separate strategic discussion.

PILOT BY AGREEMENT

Start with a practical pilot.

A limited pilot may be offered to qualifying firms under mutually agreed terms. Experience the workflow with actual client matters, assess the client response, and determine whether to expand.

Pilot availability, eligibility, plan fees, service scope, and marketing assets are set out in firm-specific written terms.

06Next step

See how the partnership would work for your firm.

Access the dashboard to explore licensing options and resources. Pilot scope and commercial terms are agreed separately before launch.

Access Advisor Dashboard Existing partners: open your dashboard. New here? Register to get access.
Prepared by Counsel Partners Ltd. for prospective advisory partners · Strategic discussion proposal · Commercial terms, pilot eligibility and marketing deliverables are subject to mutually agreed scope and a definitive written agreement. Legal advice and services are performed by the appropriately engaged legal services provider. Advisor compensation and joint marketing arrangements, if any, require applicable compliance review. No specific AUM retention, revenue, or investment outcome is guaranteed.