Embed estate planning with Bloodline™

Your Clients Will Transfer Their Wealth.
Will Their Assets Leave Your Firm With It?

Retain AUM with a modern way to deliver estate planning as a value-added service and no fragmented client experience.

✓You stay at the center✓Your brand, your relationship✓Attorney-reviewed before delivery✓First client $250
The Hidden Risk in Your Book of Business

You Can Manage Their Wealth for Decades. And Lose It When It Changes Hands.

Great investment performance doesn't guarantee the next generation will stay.

And inheritance isn't the only missed opportunity.

01

Their Heirs Don't Know You.

When wealth transfers, relationships matter. Do you have one with the next generation?

02

You're Managing Only Part of the Picture.

Outside accounts. Real estate. Business interests. Assets you haven't uncovered.

03

Estate Planning Never Gets Finished.

You recommend an attorney. The client intends to follow through. Months pass. Nothing happens.

The result? Vulnerable relationships, missed opportunities, and unfinished plans.

A Different Way to Think About Estate Planning

What If Estate Planning Became One of Your Most Valuable Growth Strategies?

01

Protect Existing AUM

Build relationships with spouses and heirs before wealth transfers.

02

Uncover Additional Assets

Discover outside holdings and opportunities for consolidation.

03

Acquire New Clients

Use estate planning to start conversations with affluent households.

One service. Three opportunities to grow.

Introducing Bloodline

You Manage the Wealth. We Handle the Estate Planning.

Deliver clients a value-added service without the fragmented referral experience.

01

You Own the Relationship

Your clients. Your brand. Your advisory business.

02

We Handle the Fulfillment

Guided intake, documents, and coordinated delivery.

03

Licensed Counsel attestation

Attorney review before the plan is delivered.

No new hires. No new department. No monthly overhead.

What Your Clients Receive

A Trust-based estate plan. Without the Usual Complexity.

01

Revocable Living Trust

Instructions for managing and transferring trust assets.

02

Pour-Over Will

Addresses qualifying estate assets outside the trust.

03

Durable Power of Attorney

Financial decision-making authority.

04

Healthcare Directives

Healthcare wishes and designated decision-makers.

05

HIPAA Authorization

Authorized access to medical information.

06

Guided Intake

Simple, structured information collection.

07

Attorney Review

Legal review before delivery.

08

Secure Digital Vault

Organized access to completed documents.

09

Advanced Planning

Specialized trusts when appropriate, subject to scope.

Now Consider the Economics.
What’s One Client Relationship Worth?
$5M AUM × 0.80% = $40,000/year
Over 10 years: $400,000 in potential gross advisory revenue.

When wealth transfers, will the next generation keep it with your firm?

Illustrative economics. Assumes unchanged assets, fees, and retention; excludes expenses.

Complimentary With Your Partnership

Don’t Just Protect Your Existing AUM. Go Find More.

Our team creates a sales funnel and marketing asset package tailored to your brand and ideal customer. Completely free.

Your brand. Your leads. Your client relationships.

Your Campaign Includes:

01

Attention

3–5 estate planning advertising creatives.

02

Interest

A free eight-question estate planning assessment.

03

Conversion

A landing page branded for your firm.

04

Follow-Up

Four prepared emails to nurture prospects.

05

Opportunity

Lead alerts and consultation calls to action.

yourfirm.com/trust-checkSAMPLE
Free 2-minute check
Do I Need a Trust or Just a Will?
Answer 8 quick questions. Find out what your family needs.
Start my free check
No payment required
Your landing page
yourfirm.com/checkSAMPLE
Question 1 of 8
Do you have a will or trust in place?
Yes, both
A will only
Not sure
Neither yet
Your free check
✓ One branded landing page✓ One 8-question assessment✓ 3 to 5 ad creatives✓ 4 follow-up emails✓ Lead notifications✓ Campaign handoff materials

The campaign assets are included. Your advertising budget is separate.

No Subscription. No Minimums.
$250one client,
no subscription

Start With One Client. Let us earn your trust.

No lengthy onboarding. No added cost. No disruption to your current systems.

Start Your First Client →One client · $250 · No subscription
Specialized services and execution assistance may require separate fees.
Common Questions

Everything You Need to Know.

Do we provide legal advice?

No. Licensed counsel handles legal advice and review.

Who prepares the documents?

Bloodline coordinates preparation and attorney review.

Who owns the client relationship?

You retain your advisory relationship. Legal services are provided under a separate attorney engagement.

What about client data?

Data handling is governed by the applicable privacy, security, and service agreements.

Is signing and trust funding included?

Not automatically. Additional arrangements may be required.

What’s the cost?

$250 for your first standard plan. $750 thereafter. No subscription or minimum.

Do we need more staff or software?

No new legal department or internal fulfillment system is required.

The Future of Your Book of Business

You’ve Earned Their Trust.
Now Earn the Next Generation’s.

Your clients’ wealth will change hands.

The question is whether your firm will remain part of their family’s financial future.

Protect AUM. Discover new opportunities. Build multigenerational relationships.

We handle the estate planning fulfillment. You focus on your clients.

Explore the Bloodline Partnership →Start with one client for $250. No subscription. No minimum commitment.

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Attorney advertising. This page is for financial advisors and RIA firms. Bloodline provides drafting and fulfillment support; a licensed attorney reviews each plan before delivery. The information on this page is educational and does not constitute legal advice. No attorney-client relationship is formed between Bloodline and your firm's clients. Legal services for consumers are provided by The Succession Firm under a separate engagement letter.

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